Tracks Software Privacy Policy

Denver Zoological Foundation, Inc., a Colorado non-profit organization ("DZF") and the National Aquarium in Baltimore, Inc., a Maryland non-profit organization ("NAIB") ("NAIB and DZF, collectively, "Us" or "We") are committed to protecting the privacy of the users of the web site (the "Site"). This privacy policy (the "Policy") discloses our information privacy practices for the Site and is intended to inform registered users and other visitors to the Site of the data collection and use practices of the Site. Amendments to this Policy will be posted on the Site and will be effective when posted. Your continued use of the Site following the posting of any amendment will constitute your acceptance of that amendment, except if your personally identifiable information will be used in a materially different manner. See the Notification of Changes section below for further information. If you have questions or concerns regarding this Policy, you should contact Us by e-mail at


Registration is not mandatory to access the public areas of the Site. Registration is, however, required for access to certain areas of the Site. The areas of the Site requiring registration are noted on the Site. Users registering to receive an account the Site will be provided with a username and password for purposes of accessing their account and the portions of the Site available to account holders. Neither DZF or NAIB is responsible for any loss or misuse of your username and password. ALWAYS REMEMBER THAT IN ORDER TO PROTECT YOUR PRIVACY YOU SHOULD NOT SHARE YOUR USERNAME OR PASSWORD WITH OTHERS.



We only collect and share personally identifiable information regarding users of the Site as described in this Policy. Except as noted in this Policy, personally identifiable information collected on the Site is NOT shared with third parties without your consent. We may automatically collect personally identifiable information from you when you access the Site. We may also collect personally identifiable information from you through a number of voluntary sources on the Site, such as responses, registrations, reviews, comments, emails, postings, messages or other electronic submissions and communications sent by you to NAIB, DZF or the Site. The personally identifiable information we may collect from you will include, by way of example:


  • Domain name and IP address
  • E-mail address
  • Contact information (including, name, address, zip code, country, and phone number)
  • Occupation and position
  • Employer
  • User-specific and aggregate information on areas of the Site accessed
  • Username and password information for the Site
  • Other information volunteered by You, such as information provided through responses, registrations, reviews, comments, emails, postings, messages or other electronic submissions and communications sent by you to Us or the Site.


YOU SHOULD NOT PROVIDE US WITH ANY PERSONALLY IDENTIFIABLE INFORMATION (OR SUBMIT OR POST ANY PERSONALLY IDENTIFIABLE INFORMATION TO THE SITE) UNLESS YOU WOULD LIKE THAT INFORMATION TO BE USED BY US IN ACCORDANCE WITH THIS POLICY. The personally identifiable information that We collect from users of the Site (both registered and unregistered) may be used for a variety of purposes, for example to provide the services and products offered through the Site to users of that Site, to notify users of the Site about updates to and activities on the Site and about goods and services that we feel may be of interest to you, to improve the content of the Site, to analyze data and patterns regarding usage of the Site, to contact users of the Site for marketing purposes, and to contact users of the Site for information verification purposes. We may also share certain personally identifiable information we collect through the Site with third party companies so that they may offer products and services to users of our Site that we believe will be of interest to those users. We may also share certain personally identifiable information with third party advertisement serving companies to better target the advertising and other content displayed on the Site and provide pertinent offers we think may be of interest to our users. In addition, third party advertisers may receive certain personally identifiable information about you if you click on advertisements displayed on the Site (and clicking on any advertisement displayed on the Site will be considered your consent to "opt in" for this transfer).



Though we make every reasonable effort to preserve user privacy, we may need to disclose personally identifiable information of certain users of the Site when we have a reasonable and good-faith belief that the disclosure is necessary to enforce the Terms of Use for the Site, comply with a judicial proceeding, court order or other legal process, or to otherwise enforce or protect our rights under applicable law, including, without limitation, our intellectual property rights. In this situation we will use reasonable efforts to provide notice of this disclosure to all affected users, to the extent reasonably possible under the circumstances.



We may combine and enhance our user database information with third party data and information to better target our advertising and provide pertinent offers in which we think our users would be interested. Certain summary demographics are also used in our research product offerings. Individual personally identifiable information is never used in our research product offering and is never tied back to an individual user or resold for any purposes.



On occasion it is necessary to send out service related announcements. For instance, if the Site is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account. These communications are not promotional in nature.



We may send new registrants of the Site a welcoming email to verify password and username. Established members may occasionally also receive information on products, services and special deals, and periodic newsletters. Out of respect for the privacy of our users we present the option to not receive these types of communications. Please see the Choice and Opt-out section.



California law provides that California residents have a right to request that businesses tell them how their personally identifiable information has been shared with third parties for those third parties' direct marketing purposes. However, there is an exception to this requirement for businesses that have adopted and disclosed, in their privacy policy, a policy of not disclosing a person's personally identifiable information to third parties for those third parties' direct marketing purposes if that person has exercised an option to opt-out of the disclosure of their personally identifiable information to third parties for such purposes. We have adopted a policy of allowing you to opt-out of the disclosure of your personally identifiable information to third parties for their direct marketing purposes and thus falls within this exception. Instructions for opting out can be found in the section below entitled "Choice and Opt-Out."



We provide you with a choice whether to receive certain emails. We provide you the opportunity to 'opt-out' of having your personally identifiable information used for certain purposes. If you are a user of the Site and you no longer wish to receive email, mail, or telephone calls from us or have your email address or postal address shared with third parties, you may opt-out of receiving email, mail or telephone calls from us or having your email address or postal address shared with third parties. In addition, if you would prefer that we not share your personally identifiable information with third parties for the third parties' direct marketing purposes, you may op-out of having your personally identifiable information shared with third parties for the third parties' direct marketing purposes. All opt-out requests can be made by emailing Us at: or writing Us at Tracks Software, c/o Denver Zoo, 2300 Steele Street, Denver, CO 80205.



The Site is not directed to children under 13 years of age and We do not knowingly solicit or collect personal information from children under 13 years of age.



We communicate with users on a regular basis to provide requested services and with regard to issues relating to their account, we reply via email, in accordance with the users' wishes.



Where possible, our server automatically recognizes each visitor's Internet Protocol addresses. We also collect information about how visitors use the Site (for example what pages are viewed and products and services are purchased). This information allows us to improve the content of the Site and facilitate market research. Sometimes, we utilize the services of a third party to help us understand this information better, although the information that is disclosed to these entities remains at all times in anonymous and non-personally identifiable form. Other than improving the Site and the experience of visitors to the Site, we make no other use of this information.


"Cookies" are commonly used pieces of information in the form of small files that are placed on an individual's computer hard drive to enable the individual to more easily communicate and interact with the Site. We may use cookies for various purposes, for example to save user preferences, customize content of the Site for individual users, to ensure that users are not repeatedly sent the same banner ads, to record session information, such as items that users add to their shopping cart, to alert users to new areas that might be of interest upon return to the Site, and to save certain information about users of the Site and others who visit the Site, in order to facilitate and enhance interaction with the Site. We do not use cookies to retrieve information from a computer that is unrelated to Us or the Site. A cookie does not collect or keep your name or other personally identifying information; however, we may link the information obtained through cookies to other personally identifiable information to give us a better understanding of your preferences, so that we can provide a more meaningful experience to you on our Site. We may use an outside advertisement serving company to display advertisements on the Site. The advertisement serving company may place and collect cookies when it displays an advertisement on the Site. We do not have access to information that would confirm the use of cookies by the advertisement serving company. We may also use a third party provider to analyze data and patterns regarding usage of the Site and such third party provider may user cookies or web beacons to collect such information. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. Please refer to your browser instructions or help screen to learn more about these functions.



The users of the Site should email us at to review, delete/deactivate and update the personal information that was previously provided to us.



Certain of the web sites of our affiliates, promotional partners, advertisers, sponsors, and other third-party web sites may be accessible through the Site. These third party web sites have their own privacy and data collection policies and practices. NEITHER DZF OR NAIB IS RESPONSIBLE FOR ANY ACTIONS OR PRIVACY POLICIES OF SUCH THIRD PARTIES. YOU SHOULD CHECK THE APPLICABLE PRIVACY POLICIES OF THOSE THIRD PARTIES WHEN PROVIDING PERSONALLY IDENTIFIABLE INFORMATION THROUGH LINKED WEB SITES.



In addition to the specific third parties noted in this Policy, We may also contract with other third parties to provide various services to Us relating to the Site on an outsourced basis rather than performing the services itself. For example, We may contract with an email provider to handle the distribution of email messages to members of the Site. Likewise, We may contract with a web site hosting provider to host all or a portion of the Site for Us. By visiting the Site, all visitors consent to DZF and NAIB providing both personal and non-personal information received from those visitors to these third party providers for the purpose of enabling the third party provider to provide these outsourced services to Us. In addition, all visitors consent to the collection, maintenance, and processing of their personal and non-personal information by Us and these third party providers.



If We decide to change this Policy, We will either notify users by way of an e-mail or post material changes on the Site so our users are aware of what information We collect, how We use it, and if We disclose it. Unless we seek and receive your consent, We will use information in accordance with the Policy under which the information was last collected. Users may prevent their information from being used for purposes other than those for which it was originally collected by emailing Us at



We will use reasonable security measures on the Site to protect the loss, misuse and alteration of the information under our control. While there is no such thing as "perfect security" on the Internet, We will take all reasonable steps to insure the safety of your personal information. For example, our policy is that only those individuals who need your personally identifiable information to perform a specific job are granted access to that personally identifiable information. Likewise, all employees and contractors are kept up-to-date on our security and privacy practices. Furthermore, when the Site transfers and receives certain types of sensitive information such as financial or health information, it redirects visitors to a secure server. Finally, the servers that We store personally identifiable information on are kept in a secure environment.



All inquiries concerning this statement and the Site in general may be sent to customer service at



If We elect, in our reasonable discretion, to transfer ownership or control of the Site to a third party, whether or not in the context of an acquisition or a merger with a third party, you consent to the transfer of your personally identifiable information and non-personally identifiable information by Us to that third party, provided that all use of your information by that third party remains subject to the terms of this Policy.